Tactics, post-mortems, and platform deep-dives from a team that ships ads to Meta, TikTok, Snapchat, Reddit, LinkedIn, Google, X, and Pinterest every day.
Agency operators juggle 20+ Meta ad accounts. Native Ads Manager makes that painful. Here is the workflow we built to launch the same campaign across many accounts in one click — and the rate-limit math behind it.
Most of the time spent "trying TikTok" is spent re-entering the campaign you already built on Meta. Here is the schema mapping we use at Whathead to do it in a single click.
Smart+ promises a one-button TikTok campaign that "just works". After running it across 200+ accounts, we have a clear answer: it works, until you need control. Here is the decision framework.