What we write about

Pick a topic and dive in — every post is grouped by the discipline it serves.

Workflows, tools, and operating principles for paid media teams running multi-platform campaigns at scale.

How Model Context Protocol turns LLMs into real operators for Meta, TikTok, Google, and the rest of Whathead's eight ad platforms.

Tactics, integrations, and post-mortems for Meta (Facebook + Instagram) ad operations.

Smart+ campaigns, Spark Ads, advertiser limits, and scaling guides for TikTok.

Cross-platform automation, naming conventions, throttling, and the unglamorous machinery behind scaled ad campaigns.